Gangnam-gu is a representative high-income, high-tech district in South Korea, generating over 6% of the country's GDP.
Based on regional industry, investment, and employment data, this chapter proposes policy directions for simultaneously strengthening economic self-sufficiency and international competitiveness from a global perspective
. The ultimate goal is to establish economic governance that integrates industrial innovation, startups, investment attraction, and MICE linkages .
| division | detail |
|---|---|
| Policy objectives | Building a Global Investment-Based Local Economy |
| Data range | GRDP, industry, startups, employment, investment attraction, MICE, real estate, and consumption indicators |
| Expected effect | Sustainable growth, improved job quality, and revitalized public-private investment |
Gangnam-gu's economic analysis follows a structure of "industrial base → startup ecosystem → investment, consumption, employment → global connectivity." MarketHub-based data, Seoul's regional economic statistics, and AI news sentiment data are combined to create a comprehensive quantitative and qualitative analysis model
of the local economy . This model will be automatically updated with future quarterly data updates, enabling real-time policy decisions.
| Analysis items | Data source | Analysis method |
|---|---|---|
| Industry/GRDP | Seoul Open Data, Statistics Korea, Seoul Business Agency | Industrial concentration (LQ) and industrial interconnectedness |
| Employment and Entrepreneurship | Jobplanet, K-Startup, and Ministry of SMEs and Startups data | Trends in the number of startups and youth employment rate |
| Investment and consumption | KRX, Real Estate Board, and Korea Tourism Organization | Impact of investment funds, consumption index, and MICE |
| Emotions/Issues | News, SNS, and policy data | ΔSentiment·Trust Index |
Over the past three years, Gangnam-gu has achieved steady growth in the technology, content, healthcare, and service sectors, recording a GRDP growth rate exceeding the Seoul Metropolitan Government average. Its
concentration in AI, fintech, and biotech sectors is particularly high, offering significant potential for expansion into an international cooperation city.
| sector | Major changes | evaluation |
|---|---|---|
| technology industry | AI and fintech companies increase 38% over three years. | high growth |
| Service and cultural industries | MICE and content consumption index rises 1.3 times | structural growth |
| Real Estate/Investment | Global capital inflow +12% | Positive |
| employment | Youth employment rate increased by 5 percentage points | Stable |
| startup | The number of registered companies exceeds 2,900. | Entering the diffuser |
Gangnam District's industrial structure centers around IT, finance, cultural content, and healthcare.
The IT and healthcare services sectors, with their high inter-industry linkages, play a central role in both employment and added value.
| industry | LQ | Employment increase/decrease | Value Added (Index) | analysis |
|---|---|---|---|---|
| IT/Fintech | 1.42 | + | height | Digital economy center |
| Medical/Healthcare | 1.26 | + | height | Medical cluster expansion in progress |
| Content/MICE | 1.18 | ++ | slander | Directly related to tourism and consumption |
| Education/R&D | 0.95 | + | middle | Knowledge-based growth |
| Manufacturing and distribution | 0.78 | - | middle and lower | Space efficiency limitations |
Gangnam-gu's local economy is driven by five growth axes: digital services, innovative entrepreneurship, luxury consumption, knowledge industry, and ESG transition.
This aligns with the core patterns of urban economies attracting attention from global investors.
| Growth axis | Main areas | Policy linkage |
|---|---|---|
| ① Digital industry | AI, Fintech, and Data Center | Smart Tech Cluster |
| ② Innovation and Entrepreneurship | Startup and scale-up support | G-Valley·K-Startup |
| ③ Consumption/MICE | Shopping, tourism, and exhibition industries | Seoul MICE Week |
| ④ Knowledge industry | Education, Consulting, and Design | Knowledge City |
| ⑤ ESG transition | Green Architecture and Circular Economy | Urban Green Code |
In line with its glocalization strategy, Gangnam-gu must implement a hybrid attraction model that simultaneously attracts both foreign investment and domestic private capital.
The Pipeline–Incentive–Place–Execution (PIPE) structure is designed as an executable policy framework for this purpose.
| step | detail | Implementation plan |
|---|---|---|
| Pipeline | 300 companies selected for global investment | AI-based scoring |
| Incentive | Detergent, Space, and R&D Package Support | Private-Seoul City Matching |
| Place-making | Establishment of startup clusters and tech campuses | Centered around the Tehran-ro axis |
| Execution | Integrated PMO Operation, Approval within 90 Days | Administrative efficiency |
Gangnam-gu boasts the largest concentration of startups in the country, with a projected number of companies exceeding 2,900 by 2025.
Ensuring continuity across the startup, investment, and global expansion stages is a key challenge, and a public-private partnership fund system is essential.
| division | Key Contents |
|---|---|
| University/research institute linkage | AI, data, and medical industry-academia projects |
| Fund structure | City/District Matching Seed Fund + Private Series A Bridge |
| Regulatory special zone | IT·Mobility Demonstration Hub (Seocho-Gangnam Link) |
| Global expansion | Joint booths at overseas exhibitions such as CES and VivaTech |
The MICE industry is a key growth engine for Gangnam-gu's service and consumer economy, driving consumption expansion centered on residential tourism and international events.
| axis | Key Strategies | KPI |
|---|---|---|
| Stay-type tourism | Long-term accommodation and K-culture linkage | Increase in length of stay and unit price |
| MICE industry | Four Seasons International Event Calendar | Number of events/participants |
| Korean Wave content | IP commercialization linked to global fandom | Brand reach |
| Business Tourism | Foreign company linkage package | Investment consultation/return rate |
Economic growth requires a combination of attracting talent and improving the residential environment.
Gangnam District maintains top-tier transportation, housing, and education infrastructure nationwide, and future housing policies geared toward attracting young people and global talent will be crucial.
| item | Key Contents |
|---|---|
| traffic | GTX/subway transfer hub, easy access to international airports |
| dwelling | Youth and Startup Living Lab Rental Housing |
| Talent | Innovation Education Center based on Reskilling and Upskilling |
| complex space | Expansion of coworking spaces, startup cafes, and tech campuses |
Gangnam District's economic development strategy should pursue a Public-Private Partnership (PPP)
structure that blends public finance and private investment. By operating public and private funds in a performance-linked manner, both financial efficiency and project speed can be achieved.
| structure | explanation |
|---|---|
| Local Industrial Fund | City/district matching, technology/entrepreneurship focused |
| PPP method | A mix of private investment, policy finance, and performance-based subsidies |
| Key indicators | Employment induction coefficient, GRDP multiplier, tax effect |
This indicator system is designed to regularly measure policy performance.
It is automatically updated quarterly, and AI analyzes sentiment, issues, and investment trends.
| division | Key indicators | Data source |
|---|---|---|
| economy | GRDP YoY, investment, exports and imports | Statistics Korea·MarketHub |
| employment | Employment rate, youth employment rate | Job Planet |
| Startup | Number of new corporations, PoC conversion rate | Ministry of SMEs and Startups·K-Startup |
| Tourism/MICE | Number of days of stay, number of events | Seoul Tourism Foundation |
| Reliability | Trust Index, ESG Score | AI Loop Analysis |
The phased implementation plan aims for balanced development of industry, entrepreneurship, investment, tourism, and the inclusive economy.
| step | Key tasks | Achievements |
|---|---|---|
| Stage 1 (2025) | Establishing industrial guidance and investment pipelines | Economic Data Map |
| Phase 2 (2026) | Creation of a startup + MICE complex zone | Innovation Belt |
| Stage 3 (2027) | Expanding the ESG and Digital Cluster | Sustainable Growth Ecosystem |
| Stage 4 (2028) | Completion of the Glocal Economic Self-Reliance Model | Global Linked Reporting System |
Gangnam-gu is being redefined as a global hub city focused on AI, fintech, and content, transcending Seoul and becoming the economic heart of South Korea .
The core of its glocalization strategy is "industrial datafication + global investment linkage + citizen-inclusive economy."
A quarterly AI loop allows for real-time tracking of policy outcomes.
This will be a key step in Gangnam-gu's evolution from a "technology city" to an "inclusive economy."









