I. Market Overview
- With domestic passenger vehicle registrations reaching 26 million units, demand for exterior maintenance and protection remains strong due to the increasing proportion of used cars, leases, and rentals .
- Premium car care is advanced with a focus on polishing, coating (ceramic/glass), PPF, hand washing, and interior detailing .
- Increase in high-priced vehicles (electric vehicles and imported vehicles) → Rapid increase in demand for PPF, hybrid coatings, and specialized chemicals .
- Franchise Points: Standard Process, Quality Assurance, Claims Management, Training/Certification System .
II. Market Structure and Customer Segments
segment | characteristic | Core needs |
|---|---|---|
| Imported/Electric High-end Car Owners | Focus on holding value and residual value | Zero swirls and water spots, coating durability |
| Used car purchase/sale dealer | Turnover rate↑ | Quick Polishing/Interior Restoration Package |
| Lease/Rent/Corporate Car | Management Outsourcing | Regular maintenance subscription |
| Detailing enthusiast | Community and review-focused | Premium Care & Brand Story |
| Local B2B (delivery/valet/hotel) | Affiliate | On-site construction/bulk contract price |
Ⅲ. Supply Chain and Partner Network
field | category | point |
|---|---|---|
| Chemical | Prewash, tar/iron removal, compound, coating agent | pH management and electric vehicle safety certification |
| equipment | Dual-action polisher, light, suction/dust collection, and steam | Fine dust and static electricity control, low noise |
| protective material | PPF (front/full body)·ceramic/glass coating | Film thickness, elasticity, and yellowing prevention |
| expendables | Pads, towels, masking, and buffs | Standard layer/replacement cycle management |
| IT/Operations | Reservation, Process Timer, Photo Record, Review | Customer history DB/warranty management |
| coalition | BU-R-GO Delivery / Coaching | Pickup, delivery, and on-site training |
Ⅳ. Service Package (Consumer-Based Example)
Package | composition | disturbance | Recommended price (range) |
|---|---|---|---|
| Basic Hand Wash | Prewash, 2 buckets, tar/iron, tire, interior quick | 60–90 minutes | ₩40,000–₩80,000 |
| Gloss+ (1-step polishing) | Minor swirl removal/sealant | 3–4h | ₩180,000–₩350,000 |
| Ceramic 3Y | 2-stage polishing + 2–3 layer coating (including glass water repellent) | 8–10h | ₩650,000–₩1,200,000 |
| PPF Front | Bumper/Bonnet/Fender/Mirror | 6–8h | ₩1,100,000–₩1,800,000 |
| Interior Pro | Leather Cleaner/Conditioner/Steam/Ozone | 3–5h | ₩200,000–₩380,000 |
| EV Care | Non-painted parts, glossy/matte wrap care, charging port waterproof care | 2–4h | ₩150,000–₩300,000 |
V. FC Business Structure and Profit Model
Subject | Revenue items | Rate |
|---|---|---|
| Headquarters (HQ) | Royalty (5-7% of sales), training/certification fees, and brand/marketing share | Provide standard process/QA |
| Affiliate store | Construction sales, subscriptions (car washes/inspections), B2B partnerships (dealers/lease) | regional exclusivity |
| provider | Chemical and equipment supply, long-term lease | Group purchasing and cost reduction |
Franchise Investment/Profit and Loss (Example)
Initial cost: ₩180 million to ₩320 million (including hardware, interior design, and training, based on 40 to 70 pyeong)
Monthly sales (mature stage): ₩60 million to ₩120 million / Net profit margin 22% to 32%
Payback period: 18-24 months (shortened when B2B/subscription ratio increases)
Ⅵ. Operating Standards (Quality, Time, Safety)
item | standard |
|---|---|
| car wash | pH neutral prewash → 2 buckets → drying/air blow |
| Polishing | Steps 1-3 (cut, refine, finish), before/after photos for each panel must be recorded |
| Coating/PPF | Temperature and humidity control (20–24℃/RH 45–55%), curing and hardening log |
| safety | EV insulation and high voltage warnings, process decisions made after measuring paint thickness (μm) |
| QA | Shipping Checklist + 7/30/180-day Inspection Guarantee |
VII. Technology and Operational Innovation Points
- AI Process Timer & Difficulty Score : Enter vehicle type/color/condition → Automatically calculate labor costs and required time.
- Image-based QA : Automatic swirl/waterspot detection, missing correction alerts.
- Subscription : Wash 2-4 times a month + quarterly polishing and annual coating refresh.
- Mobility integration : e.g. BU-R-GO consignment pickup/delivery → peak-time buffering, customer convenience↑.
- Coaching : Polishing/PPF standard curriculum, proficiency grading system.
Ⅷ. ESG, Safety, and Compliance
area | checkpoint |
|---|---|
| environment | Separation/recovery of low-volatile chemicals and wastewater, reduction of towel washing water (circulation) |
| safety | Manual for Electric Vehicles and Carbon Materials (Carbon), Dust Collection/Ventilation Standards |
| labor | Musculoskeletal Protective Equipment, Noise Management, and Night Work Guide |
| Governance | Transparent disclosure of prices and labor costs, issuance of photo logs and warranty certificates through the app |
Ⅸ. Risk & Response Strategies
risk | influence | react |
|---|---|---|
| Construction deviation/claim | reputation decline | Photographic Recording, Warranty, and Reconstruction Protocol |
| Human resource skills | Rework/Delay | Renewal of public service, education, and certification by grade |
| Seasonality (rain/cold wave) | Reservation changes | Indoor bay, mobile tent, and subscription distribution |
| Material cost fluctuations | Margin pressure | HQ Group Purchase/Alternative Recipes |
| competitive saturation | Price competition | High-end specialization, PPF/internal restoration differentiation |
Ⅹ. B2B Expansion Scenario (Sales Mix Enhancement)
- Used car dealer/performance testing center : commercialization package (polishing + interior restoration).
- Lease/Rental/Corporation : Annual subscription contract per vehicle (car wash + coating inspection).
- Hotel/Shopping Mall Valet : Pickup detailing booth, sales during off-peak hours on weekdays.
- Insurance/Warranty : PPF damage warranty, stone chip repair minor maintenance.
Ⅺ. AI Prediction Loop ('25~'26)
characteristic | Δ(prediction) | analysis |
|---|---|---|
| High-end care demand | +15~22% | Increased import/EV ratio, management of residual value |
| PPF adoption rate | +10~14%p | Expanding needs for full-body protection |
| Subscription sales share | +8~12%p | Defense against repetitive demand and off-season |
| Net Profit Score (NPS) | +0.2~0.3 | Establishment of a photo log and warranty system |
| B2B sales ratio | +6~9%p | Increase in dealer/lease contracts |
Ⅻ. Conclusion and Implications
- The formula for success : standardized processes + image-based QA/assurance + subscription/B2B mix + mobility integration.
- Differentiating Points : Securing price competitiveness through EV-specific manual, high-end PPF, and interior restoration specialization .
- Operating lever : Yes. Peak distribution with BU-R-GO consignment , quality uniformity with coaching .
- Brand Asset : Accumulation of labor and quality data → Increased trust index through “construction grading system + warranty . ”
One-line summary
The breakthrough for the premium car care franchise in 2025-2026 is “high-end specialization + data/photo-based QA + subscription/B2B stabilization + mobility delivery linkage . ”
