0. Executive Summary
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Judgment axis

Key judgment

Item IdentityRooibos is an ingredient for infused beverages made by drying the leaves and stems of Aspalathus linearis of the Fabaceae family. Kew is recognized as an accepted species native to the Cape Provinces. ( Plants of the World Online )
Key roleIt is a high-value tea and beverage raw material specialized for South Africa that is converted into herbal infusions, tea bags, bulk tea, RTD beverages, powders, and extracts. The PDO designation 'Rooibos/Red Bush' is a protected designation that combines the place of origin and the production process. ( EUR-Lex )
Harvesting principleThe food ingredient parts are fresh leaves and stems. Under PDO standards, they must be cultivated or wild-harvested in designated areas and processed and dried at a local tea court after harvest. ( EUR-Lex )
Product separationSeparate into Fresh Leaf/Stem → Cut Material → Oxidised Rooibos or Green Rooibos → Graded Cut Tea → Powder → Extract → Blend/RTD.
Separation of similar itemsRooibos is a distinct plant entity from black/green tea (Camellia sinensis) or honeybush (Cyclopia spp.). The South African government also classifies rooibos and honeybush as traditional knowledge and commercial resources belonging to different genera. ( Government website )
Domestic statisticsIndependent national approved statistical figures regarding the commercial cultivation area and production volume of rooibos in South Korea were not verified in this v1.0; therefore, they will be entered later after verification of official raw data .
Supply and demand riskThe key factors are dependence on specific origins in South Africa, differences in climate and wild/cultivated raw materials, variations in oxidation and drying, sensory quality, foreign matter, microorganisms, and pesticide residues, mislabeling of origin and PDO, and international shipping and exchange rates.
Operating PrinciplesConnect Species-Origin-Farm/Wild Harvest-Harvest Lot-Cutting-Oxidation/Green Process-Drying-Grade-Buyer RFQ.
Final goalIt is not simply registering herbal teas, but establishing a recurring supply chain intelligence that connects origin, plant identity, oxidation process, sensory quality, processing type, and buyer specifications.

Under EU PDO standards, the raw material for Rooibos/Red Bush consists of 100% freshly harvested leaves and stems of Aspalathus linearis , and the final forms are classified into oxidized dried leaves and stems and green (unoxidized) dried leaves and stems. The moisture content is specified to be less than 10% for the oxidized form and less than 5% for the green product. ( EUR-Lex )

1. Plant Identity & Product Master

Basic fields

detail

Korean nameRooibos
English nameRooibos / Red Bush
Representative scientific nameAspalathus linearis (Burm.f.) R. Dahlgren
classificationFabaceae → Aspalathus → A. linearis
Edible partsleaves and stems
Non-edible · Separate managementRoots, aged woody parts, defective raw materials, sorting residues, etc.
Major harvesting stagesThe harvesting stage where leaves and stems for tea raw materials are secured.
Basic product formFresh Leaf/Stem·Oxidised Rooibos·Green Rooibos·Cut Tea·Powder·Extract
Basic processing stageHarvesting → Cutting → Bruising/Oxidizing or Non-Oxidizing → Drying → Sorting/Grading → Grinding/Extraction
Basic useHerbal infusion tea, tea bags, RTD, beverages, food flavors, extract materials
Similarity PrincipleIsolated from Camellia sinensis, Honeybush (Cyclopia spp.), and other Aspalathus species

Kew treats Psoralea linearis Burm.f. and Lebeckia linearis (Burm.f.) DC., among others, as synonyms of Aspalathus linearis. Therefore, when these names appear in historical literature or supply documents, they are linked via the Legacy/Synonym field without creating a separate Plant Entity. ( Plants of the World Online )

Product Master

Product

Product stage

Key Management Standards

Rooibos Seed Lotbreeding materialsScientific Name · Seed Source · Lot · Supply Area
Seedling/Plant Lotproduction stageSeed Lot · Farm · Planting History
Cultivated Rooibos Field LotCultivated raw materialsFarm · Plot · Growth · Harvest History
Wild-harvest Rooibos Lotwild harvestingPermitted areas, harvesters, zones, harvest dates
Fresh Leaf & Stem Lotraw materialsScientific name, origin, harvest date, weight, foreign matter
Cut Rooibos MaterialPreprocessingCutting Length · Original Lot · Cutting Time
Oxidation LotOxidation processRaw Material Lot · Humidification · Bruising · Time · Process Condition
Oxidised RooibosBasic Red ProductColor, Moisture, Scent, Sensory, Grade
Green RooibosNon-oxidizing ProductAntioxidant, Color, Moisture, Fragrance
Graded Rooibos CutSelected itemsCut size, stem ratio, color, foreign matter
Rooibos Tea Bag CutFor tea bagsCut Size · Flowability · Sensory · Packaging Suitability
Rooibos Loose LeafBulk and retailGrade · Scent · Appearance · Origin
Rooibos PowderpowderRaw Material Lot, Particle Size, Microorganisms, Color
Rooibos ExtractExtracted productsRaw Material Type · Solvent · Solid Content · Batch
Rooibos ConcentrateBeverage ingredientsConcentration, Dilution Standards, Safety
Rooibos BlendMixed productRooibos Ratio, Tea, Herbs, and Flavorings
Rooibos RTD IngredientFor beveragesBuyer Specs such as Extraction Specifications, Flavor Profile, and Brix
Buyer-specific RooibosCustomized B2BRed/Green · Cut · Grade · Sensory · Delivery Time
2. Product Classification & Use Segmentation

Classification criteria

Subdivision type

Management principles

Plant classificationAspalathus linearisSeparated from other Aspalathus species
Raw material procurementCultivated and wild harvestedHarvest Method is mandatory
Edible partsLeaf·StemRaw material composition record
Harvesting stageGrowth and Harvest Seasons by YearHarvest Year required
originSouth Africa→Province→Municipality→Farm/Harvest AreaPDO · Traceability
Process typeOxidised·Green(Unoxidized)Separation of core products
Cutting shapeCoarse·Standard·Tea-bag Cut·PowderProduct ID by Buyer
Processing formDried·Ground·Powder·Extract·ConcentrateIndependent Product
Final useLoose Tea·Tea Bag·RTD·Food Ingredient·BlendApplication separation
Transaction typeBulk · Regular Supply · Private Label · OEM IngredientRFQ
origin protectionRooibos/Red Bush PDO etc.Display · Origin Evidence Link
3. Production, Harvest & Post-harvest

Rooibos production data from the South African Department of Agriculture describes Aspalathus linearis as a shrubby legume endemic to the mountainous regions of the Western Cape. Kew is also classified as a subtropical shrub/subshrub native to the Cape Provinces. ( National Defence Agency )

EU PDO standards stipulate that the commercial production, wild harvesting, harvesting, and tea court processing and drying of Rooibos must be carried out within designated areas. ( EUR-Lex )

step

Essential Dataset

Management purpose

Production planCultivation/Wild Harvesting · Farm · Buyer · Estimated QuantitySupply Planning
Securing seedsSeed source · Lot · RegionPlant Identity
Seed treatment and seedling cultivationTreatment History · Germination · Seedling LotBreeding management
formulaDate, plot, plantingFarm Traceability
Growth managementAge, crown, new shoots, growth statusHarvest forecasting
soilSaturn · pH · Nutrients · SectionsMountain characteristics
risingRainfall, temperature, dryness, abnormal weatherSupply and Demand Risk
pestsOccurrence, Control, and ChemicalsProduction and Safety
Harvest judgmentGrowth, leaves, stems, weatherHarvesting at the right time
Harvest from the cultivation siteDate, Section, QuantityFresh Lot
wild harvestingLocation, Permissible Range, Sampler, QuantitySustainability
raw material transportationHarvest → Tea Court TimeQuality · PDO
cuttingCutting length, time, and equipmentProcessing Lot
BruisingProcess and StrengthOxidation preparation
humidificationWater usage, timing, and process statusOxidation process
OxidationTime, condition, color, scentRed Rooibos
Green ProcessOxidation inhibition · Instant dryingGreen Rooibos
dryMethod, time, moisturestability
JeongseonForeign matter, thick stems, defective raw materialsGrade
GradingColor, scent, extraction color, sensoryBuyer Spec
saveTemperature, Humidity, Period, LotQuality maintenance
packagingBulk/Tea Bag Ingredients · Weightcirculation
smashParticle Size · BatchPowder
extractionSolvent · Solid · BatchExtract
Beverage processingMixing, concentration, sterilization, etc.RTD Product
4. Quality Specification & Lot Management

The EU PDO standard specifies a moisture content of less than 10% for oxidized rooibos and less than 5% for green rooibos , and requires expert evaluators to assess the color of dry and infused leaves, as well as the color, intensity, transparency, aroma, and taste of the extract. ( EUR-Lex )

Quality items

Fresh Leaf/Stem

Oxidised Rooibos

Green Rooibos

Powder·Extract

finished product

Public rating

scientific nameessentialsuccessionsuccessionsuccessiontrackingPublic/Verified
Edible partsLeaf·StemLeaf·StemLeaf·StemRaw material inheritancetrackingPublic
mountainous districtessentialessentialessentialsuccessiontrackingPublic/Verified
Farm/WildessentialsuccessionsuccessionsuccessiontrackingVerified
LotessentialessentialessentialessentialessentialVerified/NDA
Harvest dayessentialsuccessionsuccessionsuccessiontrackingVerified
Cutting specificationsessentialessentialsuccessionBy productVerified
appearanceLeaf and stem conditionBrown to brick-red shadeslight green centerBy productQCMember
Stem ratiorecordGrade ManagementGrade ManagementRaw material inheritanceBy productVerified
moistureRaw material statusPDO <10%PDO <5%By productBy productVerified
colorRaw colorDrying/Immersion Colorgreen product colorPowder/Extract ColorsensualityVerified
incenseRaw Material EvaluationcorecorecorecoreMember/Verified
tasteSensory evaluationSensory evaluationApplicationFinished Product EvaluationMember/Verified
leachateColor, intensity, and transparencyColor, intensity, and transparencyBy productBy productVerified
Oxidation historyessentialNon-oxidation proofRaw material inheritancetrackingVerified
alien substancecheckcorecorecorecoreVerified
Damage/DeteriorationchecktesttestRaw material verificationQCVerified
pesticide residuesCultivation historytesttestRaw material inheritanceConformity to standardsVerified/NDA
microorganismIf necessarytesttestcoreConformity to standardsVerified/NDA
Country of Origin/PDORaw Material AreacorecoreVerification of usage indicationMark verificationVerified
Drying historyessentialessentialsuccessionsuccessionVerified
Save historyessentialessentialessentialessentialVerified
packagingraw material transportessentialessentialessentialessentialMember/Verified
Consumption/Preservation PeriodSupplier SpecSupplier SpecBy productessentialVerified
ShipmentessentialessentialessentialessentialessentialVerified
ReturnsrecordrecordrecordrecordrecordNDA
ClaimrecordrecordrecordrecordrecordNDA
RepurchaseBuyer ConnectionBuyer ConnectionBuyer ConnectionBuyer ConnectionNDA

Lot Master Required Field

Lot ID · Item/Product Type · Scientific Name · Edible Part (Leaf/Stem) · Oxidised/Green Classification · Origin/PDO Area · Farm/Wild Harvest · Producer/Harvester · Cultivation/Wild Harvesting Method · Plant/Seed Lot · Harvest Date · Yield · Arrival at Tea Court · Cut Length · Bruising/Wetting/Oxidation History · Drying Date · Final Moisture Content · Color/Grade · Sensory Profile · Foreign Matter/Appearance Inspection · Pesticide Use History · Pesticide Residue/Microbiological Report · Storage History · Raw Material Lot · Grinding/Extraction/Blending History · Packaging Date · Use-by Date/Shelf Life · Shipper · Returns/Claims · Repurchase

5. Korea Market & Demand Structure

Customers

Purchase criteria

Cooperation opportunities

Tea import and distribution companyOrigin · Red/Green · Cut · GradeSouth Africa Supplier RFQ
tea bag manufacturerCut Size · Dust · Leaching · SensoryTea Bag Grade
Loose Tea brandOrigin · Appearance · Scent · PDOPremium Rooibos
Cafes & Dining OutExtraction color, scent, and delivery cycleB2B Tea
hotelOrigin · Premium Grade · PackagePremium Tea
Beverage manufacturerExtractability, Color, Scent, SafetyRTD
RTD OEMExtract · Concentrate · FormulaOEM Beverage
Food manufacturerPowder·Extract·Flavor ProfileIngredient
Confectionery and BakeryPowder · Extract · Color · ScentBakery Application
Dairy products and dessertsExtracts · FragranceDessert Ingredient
HMR · Meal KitTea/Drink ConceptMeal Beverage
school mealsLabeling, Safety, and Tea Bag StandardsInstitutional Tea
Online/DistributionPDO · Origin · Small PackageRetail
PBTea Bag · Loose · Blend · RTDPrivate Label
Extraction and processing companyRed/Green Raw Material · YieldExtract RFQ
Export and re-export companiesOrigin Evidence · Destination Country StandardsProcessed K-Product
Research and technology institutionsOxidation, Sensory, Extraction, Originjoint research
6. Trade & Supply-chain Intelligence

The core of the international supply chain for rooibos is a structure comprising cultivation/wild-harvesting in South Africa → origin tea court → oxidation/non-oxidation/drying → bulk grading → export → importer → tea bag/blending/extraction/RTD manufacturing → buyer  . PDO protection links the raw material origins and key production and processing stages within this structure to specific geographical regions. ( EUR-Lex )

step

Key variables

Operational judgment

Seed/Plant SupplyNative Seeds · Plant LotIdentity
Cultivation · Wild gatheringFarm/Wild · RegionSupply Source
harvestDate · Climate · Plant ConditionRaw Quality
Tea Court TransportationTime and distancePDO/Quality
cuttingCut LengthProduct Form
oxidationBruising · Humidification · Process ConditionRed Rooibos
Non-oxidationRapid dryingGreen Rooibos
dryMoisture, color, scentStability
GradingCut·stem·SensualityBuyer Grade
exportOrigin·PDO·Supplier·LotTraceability
International shippingMoisture, Packaging, Delivery TimeQuality Risk
domestic importHS · Food Inspection · OriginCompliance
Tea bags · BlendingCut·FormulaConsumer Product
Powder/ExtractionYield BatchIngredient
RTD processingExtract · Formula · Heat TreatmentBeverage
Supply/RepurchaseSensory qualities, price, and delivery timeSupplier Score

Trade Dataset

item

v1.0 processing

Korea Rooibos HS-KSubsequent verification of raw data from the Korea Customs Service by product type
Bulk Rooibos import volumeInput after official verification of raw data
RevenueInput after official verification of raw data
Major importing countries/country of originFurther verification by distinguishing between Rooibos botanical origin and re-export country
Green/Red subdivisionCheck raw data to see if it is classified under HS.
ExtractSeparate HS verification for dried rooibos
RTD Rooibos BeverageSeparate HS verification as a beverage product
PDOEU 'Rooibos/Red Bush' PDO confirms South Africa origin specification ( EUR-Lex )
FTAFuture official verification of the Korea-South Africa Agreement and HS Conditions of Origin
QuarantineSeparation and verification of seeds/fresh plants and dried products
Food inspectionMFDS Verification by Food Type, Ingredient, and Extract Form
7. Processing, By-products & PRP Intelligence

Products and processes

Key conditions

RFQ conversion

Fresh Leaf & StemScientific name · Origin · Harvest dateTea Court RFQ
Cut Fresh Rooibos1~10 mm PDO Process StandardsProcessing Lot
Oxidised RooibosOxidation, drying, color, moisture, sensoryRed Rooibos RFQ
Green RooibosNon-oxidation, dryness, greenness, moistureGreen Rooibos RFQ
Graded Cut RooibosCut · Stem · Dust · SensualityTea Manufacturer
Tea Bag CutParticle size · LeachabilityTea Bag OEM
Loose RooibosAppearance · Origin · GradePremium Retail
Rooibos PowderParticle size, color, microorganismsFood/Beverage
Rooibos ExtractRaw materials, solvents, solids, yieldIngredient
Rooibos ConcentrateConcentration and uniformityRTD
Rooibos BlendBlend FormulaTea/PB
RTD BeverageExtraction, blending, sterilization, and packagingOEM/PB
Coarse Stem FractionJeongseon by-productsVerification of suitability of grade/extract raw materials
Fine Dustsorting by-productsTea bag/extract conversion verification
Processing Residueextraction residueVerification of potential for compost and bio-utilization

The PDO documentation  describes the structure of traditional oxidative processing as cutting → humidification/bruising → heap/row curing/oxidation → sun drying , and classifies green products as a method of drying immediately after cutting. ( EUR-Lex )

Its use as an ingredient in food, health functional foods, pharmaceuticals, or cosmetics is converted into a separate product only when the recognition of raw materials, labeling, safety, and functionality in the relevant country is confirmed. The South African Department for Science, Technology and Innovation introduces functional research related to Rooibos, but does not directly express this as the medical efficacy of the product. ( DSTI )

PRP — Product Research Profile

Rooibos PRP operates with the following structure.

Species Identity → Origin/PDO Area → Cultivated/Wild Source → Harvest Year → Leaf/Stem Profile → Cut Size → Oxidised/Green Process → Drying → Moisture → Color/Sensory Profile → Grade → Storage → Powder/Extract Yield → Beverage Application → Buyer Specification → RFQ Performance

8. AX Transformation

first of all

Execution item

Performance indicators

1Species·Origin·Farm/Wild·Harvest Year·Lot become mandatory valuesEssential Field Completion Rate
2Oxidized·Green·Cut·Powder·Extract Product SeparationProduct identification rate
3Linking weather, growth, harvest, and supply and demand dataFarm–Lot Connection Rate
4Datafication of Tea Court arrival, cutting, oxidation, and drying historyProcessing record rate
5Moisture, Color, Sensory, Test Report, and PDO Proof LinkQuality–Lot Connection Rate
6Video AI sorting of leaves, stems, foreign matter, and cut sizeSelection accuracy
7AI Analysis of Oxidation ProgressionProcess Consistency
8Sensory Profile Data ConversionPanel data completion rate
9Production/Harvest Yield ForecastForecast error
10Prediction of extraction and beverage processing yieldsYield error
11Product–Buyer AI MatchRFQ → Sample Conversion Rate
12Buyer Rating & Repurchase Runtime ConnectionRepurchase rate · Claim rate
9. Industry Problem Bank

Problem group

Problem Definition

Required data

Rooibos–Tea confusionbotanical differences with Camellia sinensis teaScientific Name
Rooibos–Honeybush confusionSouth Africa Herb China different generaSpecies·Origin
Red–Green mixtureConfusion between oxidized and non-oxidized productsProcessing Type
Mixed cultivation and wild harvestingTraceability required based on source typeFarm/Wild
PDO origin discrepancyVerification of Rooibos name and actual production location requiredPDO Area
Climate RiskDrought and abnormal weather in limited mountainous areasClimate and Yield
Harvest deviationDifferences in harvest time and plant conditionHarvest Data
Tea Court delayPossibility of post-harvest processing delayHarvest–Arrival Time
Cutting standard deviationDifference between tea bags, bulk, and oxidation processesCut Size
Oxidation deviationColor, aroma, and taste Lot variationOxidation Log
Drying deviationDifferences in moisture and shelf lifeMoisture·Drying
Stem/Dust deviationChanges in Grade and Leaching CharacteristicsParticle Composition
Variation in sensory qualityFlavor differences by origin and processSensory Panel
foreign matter/microorganismsSafety of dried foodsQC·COA
pesticide residuesCultivated Raw Materials SafetySpray Record
Green/Red raw material traceabilityDifficulty verifying the condition of raw materials after powdering or extractionGenealogy
Extract, unknown ingredientsMixed raw materials and oxidation forms unidentifiedRaw Lot
Import and Exchange Rate RiskInternational procurement structure of South African raw materialsTrade·FX
Buyer Spec DiscrepancyTea Bag, Loose, RTD, and Extract requirements differRFQ Spec
Repurchase not reflectedActual sensory performance not reflected in supplier evaluationBuyer Evaluation
10. Farmer RFQ & Collaboration Model

RFQ Type

Public Registration

Verify/NDA

Cultivated Rooibos supplyRegion·Harvest YearFarm · Quantity · Price
Wild Rooibos supplyAllowed Areas · General SourceExtraction site, permit, and quantity
Oxidised Rooibos SaleOrigin · Grade · Moisture · General SensoryLot · Price · COA
Green Rooibos for saleOrigin · Green Type · GradeLot · Price · COA
Bulk Rooibos purchaseRed/Green·Cut·OriginTarget volume · Actual unit price
Tea Bag GradeCut Size · Leaching SpecMOQ · Delivery Time · Price
Loose Leaf GradeGrade · Origin · SensoryActual Sample
PowderParticle size, color, and useRaw Material Lot·COA
ExtractRaw Type · Extraction TypeProcess, Yield, Concentration
ConcentrateProduct Type · ApplicationFormula · Unit Price
Tea BlendStandard configurationMixing ratio · Price
RTD BeverageProduct ConceptRecipe · OEM Conditions
Regular supplyProduct CycleMonthly volume and price
OEM·PBTea Bag · Loose · RTDFormula · MOQ · Contract
Export and re-exportProduct · Destination CountryHS·Origin·PDO·Price
Technology demonstrationOxidation, Drying, and AI Graderaw data
Research on regional originOrigin·Sensory·PDOExam materials
Research cooperationOxidation, Extraction, Quality, IngredientsIP · Analysis Data
11. RFQ Request First

① Need Products & Materials

Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.

Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching

Register


② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)

Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.

Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching

Register


③ We are looking for domestic and international buyers. (Need Buyers)

Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.

Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching

Register

 

Contact : mail@markethub.org

Version History

Version

Main contents

situation

v1.0Plant Identity · PDO Origin · Farm/Wild Source · Red/Green Product · Production · Processing · RFQ Basic Structure Registrationcomplete
v1.1Verification of official Korean import, HS, and market raw data, and South Africa supplier and PDO lotexpected
v2.0Segmentation of Oxidized, Green, Tea Bag Cut, Loose, Powder, Extract, Quality, Sensory, and Processed PRP by RTDexpected
v3.0South Africa Producer·Tea Court – Export Supplier – Korean Import·Processing Company – Tea·RTD·PB Buyer Verified Container Combinationexpected