
Judgment axis | Key judgment |
| Item Identity | The representative plant entity of Noni is Morinda citrifolia L. of the Rubiaceae family, and it is an accepted species in Kew's current taxonomy. ( Plants of the World Online ) |
| Key role | It is a tropical specialty food ingredient processed from fruit into Fresh, Dried, Powder, Juice, Puree, Concentrate, and Fermented Products. |
| Harvesting principle | Fruit maturity, color, damage, harvest date, and processing purpose are managed as required Lot values. Specific maturity values for each quality are entered after official technical data or Verified Pilot verification. |
| Product separation | It is separated into Fresh Fruit → Ripened Fruit → Dried Fruit → Powder or Pulp/Juice → Fermented Juice/Puree → Concentrate/Powder → Finished Product. |
| Separation of similar items | Other Morinda species are separate Plant Entities. Noni leaves, fruits, and roots are also managed as separate Product/Regulatory Entities by Plant Part. |
| Domestic statistics | The latest government-approved statistics on the commercial cultivation area and production volume of Noni in South Korea are not finalized in this v1.0 version and will be entered later after verification of official raw data. |
| Reference to international regulations | The EU has managed the noni fruit juice, fruit puree/concentrate, fruit juice powder, and leaves of *M. citrifolia* under the Novel Food system, respectively. ( EUR-Lex ) |
| Domestic safety management history | The MFDS has a history of issuing inspection orders for metallic foreign substances in powder and pill products, and these orders were lifted for some items after the order period expired in 2021. You must check the latest announcements at the time of transaction to confirm whether this is currently applicable. ( Ministry of Food and Drug Safety ) |
| Supply and demand risk | The key factors are dependence on tropical production sites, variations in maturation and fermentation, microorganisms, metallic foreign matter, pesticide residues and heavy metals, powder authenticity, disruption of origin and lot, processing yield, exchange rates, and international logistics. |
| Operating Principles | Connect Species–Origin–Farm–Fruit Maturity–Harvest Lot–Juice/Powder/Fermentation Batch–COA–Buyer RFQ. |
| Final goal | It involves maintaining the Parent Lot for products ranging from fresh fruit to powder, juice, fermented, and concentrated goods, and connecting it with the Buyer's recurring procurement data. |
Cases where Noni and Morinda citrifolia L. are treated as edible fruit commodities are also confirmed in official Codex documents regarding food and feed classification . This serves as the international basis for setting the main product of MarketHub No. 181 to be fruit-centric. ( FAOHome )
Basic fields | detail |
| Korean name | Noni |
| English name | Noni / Indian Mulberry |
| Representative scientific name | Morinda citrifolia L. |
| classification | Rubiaceae → Morinda → M. citrifolia |
| Edible parts | No. 181 The key is the fruit |
| Separate management area | Leaves, roots, bark, seeds, etc., must be separated from the fruit product, and their permissibility as domestic food ingredients must be verified separately. |
| Major harvesting stages | The stage suitable for processing purposes among unripe, transitional, and mature fruits |
| Basic product form | Fresh Fruit·Dried Fruit·Powder·Pulp·Juice·Puree·Concentrate·Fermented Product |
| Basic processing stage | Harvesting → Sorting → Washing → Aging/Crushing → Juicing · Fermentation · Filtration → Concentration · Drying |
| Basic use | General food, juice, beverage, powder, mixed food, food ingredients |
| Similarity Principle | Separation of Botanical Identity from other Morinda spp. |
Kew describes M. citrifolia as a shrub or tree native to regions extending from tropical and subtropical Asia to northern Australia, and also records its food use. ( Plants of the World Online )
Product Master
Product | Product stage | Key Management Standards |
| Noni Seed Lot | breeding materials | Species·Seed Source·Lot |
| Noni Seedling Lot | Seedling cultivation | Seed Lot · Age · Health |
| Noni Farm Lot | production | Farm · Planting Date · Growth · Harvest Purpose |
| Immature Noni Fruit | Immature | Maturity, color, size |
| Mature Noni Fruit | Harvested raw materials | Maturity, Appearance, Harvest Date, Weight |
| Ripened Noni Fruit | ripening ingredients | Ripening time, temperature, appearance, and softening |
| Washed Noni Fruit | Preprocessing | Washing water, hygiene, foreign matter |
| Noni Pulp | Crushing and pulp | Seed/Skin Processing · Batch |
| Noni Puree | Homogeneous product | Solids, Microorganisms, Raw Material Lot |
| Noni Juice | Juiced products | Juicing method, filtration, sterilization |
| Fermented Noni Juice | fermented products | Raw Material Lot, Fermentation Time, Temperature, and Microorganism Management |
| Fermented Noni Concentrate | Fermentation and Concentration | Fermentation Batch · Concentration Conditions |
| Noni Concentrate | Concentrated raw materials | Concentration/Drainage · Solids · Batch |
| Dried Noni Fruit | dried raw materials | Drying method, moisture, color, foreign matter |
| Noni Slice | Cut and dried products | Thickness and dryness |
| Noni Fruit Powder | powder | Parent Lot · Particle Size · Microorganisms · Metallic Foreign Matter |
| Noni Juice Powder | Juice powder | Juice Batch · Drying Method · Carrier Status |
| Noni Extract | Extracted products | Fruit Part · Solvent · Concentration · Batch |
| Noni Beverage Base | Beverage ingredients | Buyer Specs such as Juice/Concentrate Ratio and Brix |
| Noni Blend | mixed products | Noni content · Other fruit juices · Sugars · Formula |
| OEM·PB Non-Product | finished product | Ingredient Content · Food Type · MOQ · Contract |
Classification criteria | Subdivision type | Management principles |
| Plant classification | Morinda citrifolia | Separation of other Morinda spp. |
| Edible parts | Fruit / Leaf etc. | Independent Products by Plant Part |
| Harvesting stage | Immature·Turning·Mature/Ripe | The actual definition is Pilot standardization |
| Cultivation method | Tropical open fields, facilities, etc. | Management by Farm |
| origin | Country → Region → Farm | Traceability |
| Distribution methods | Fresh·Dried | Separate Product ID |
| Processing form | Pulp·Pure·Juice·Powder·Concentrate | Independent Product |
| Fermentation status | Non-fermented / Fermented | Process Batch Separation |
| powder form | Whole Fruit Powder/Juice Powder | Separation of Parent Material |
| Final use | Beverages, Powders, Blends, Ingredients | Buyer Application |
| Transaction type | Bulk · Regular Supply · OEM · PB · Import · Export | RFQ |
| Types of regulation | Agricultural Products · General Processed Foods · Novel Food by Country | Regulatory Entity |
Kew describes M. citrifolia as a shrub/tree that grows primarily in wet tropical biomes. Productivity in domestic test or greenhouse cultivation is not assumed to be identical to the native production environment and is managed using a separate Pilot Dataset. ( Plants of the World Online )
step | Essential Dataset | Management purpose |
| Cultivation plan | Species · Farm · Target Product · Buyer | Production Design |
| Seeds and seedlings | Seed Source · Seedling Lot | Plant Identity |
| formula | Date, Block, Planting | Field Traceability |
| Growth management | Tree height, crown, flowering, fruit set | Production forecast |
| soil | Saturn · pH · Drainage · Organic matter | Cultivation Management |
| rising | Temperature, rainfall, humidity, and solar radiation | Supply Risk |
| Watering | Suwon, period, amount | growth |
| dispute | Materials, Timing, and Quantity | Production and Safety |
| pests | Occurrence, Control, and Pesticides | Quality · Pesticide Residues |
| Flowering and fruit setting | Timing and fruit set | Harvest Forecast |
| Excessive negligence | Size, color, and soundness | Harvest forecasting |
| Harvest judgment | Maturity, Color, Processing Purpose | Product Branch |
| harvest | Date, Section, Weight | Fruit Lot |
| Origin sorting | Damage, decay, foreign matter | Raw Grade |
| transit | Time, temperature, container | Quality preservation |
| purifying | Washing water and hygiene | Food Safety |
| ripening | Time, Temperature, and Ripeness | Juice/Fermentation |
| Crushing | Facilities and time | Pulp |
| Juicing | Yield/Method | Juice Lot |
| Natural/Controlled Fermentation | Time, temperature, microorganisms | Fermented Lot |
| percolation | Filter spec | Juice Quality |
| sterilization | Method, Time, Temperature | Safety |
| concentration | Solids and Concentrated Drainage | Concentrate |
| cutting | thickness | Dried Slice |
| dry | Method, time, moisture | Dried Fruit |
| smash | Particle Size, Equipment, and Foreign Matter Management | Powder |
| extraction | Solvent, Time, Concentration | Extract |
| packaging | Weight · Material · Lot | shipment |
| save | Temperature and period | Shelf-life |
| shipment | Buyer · Quantity · Date | transaction |
Quality items | Fresh Fruit | Dried Fruit | Juice/Fermented Juice | Powder/Concentrate | finished product | Public rating |
| Species | essential | succession | succession | succession | tracking | Public/Verified |
| Plant Part | Fruit | Fruit | Fruit | Fruit/Juice | Raw material inheritance | Public |
| origin | essential | essential | succession | succession | mark | Public/Verified |
| Farm | essential | succession | succession | succession | tracking | Verified |
| Lot | essential | essential | essential | essential | essential | Verified/NDA |
| Harvest day | essential | succession | succession | succession | tracking | Verified |
| Maturity | core | Raw material inheritance | core | Raw material inheritance | tracking | Verified |
| appearance | Discoloration, damage, and decay | Color and dryness | Liquid color/precipitation | By product | QC | Member |
| weight | essential | Batch | Batch | Batch | finished product | NDA |
| size | Negligence standards | — | — | Particle size/solids | By product | Member |
| corruption | core | Raw material inspection | Raw material history | Raw material inheritance | QC | Verified |
| alien substance | check | core | Filtration management | core | core | Verified |
| metallic foreign matter | — | Pre-grinding management | — | Powder core | By product | Verified/NDA |
| moisture | Fresh | core | — | Powder Core | By product | Verified |
| pH | — | — | Key Process Indicators | Concentrate | By product | Verified/NDA |
| Soluble solids | Negligence assessment possible | — | Juice Spec | Concentrate Spec | By product | Verified/NDA |
| microorganism | If necessary | core | core | core | Conformity to standards | Verified/NDA |
| fermentation microorganisms | — | — | Fermented products are essential. | Fermentation origin poem | tracking | NDA |
| pesticide residues | Production history | test | Raw material inheritance | test | Conformity to standards | Verified/NDA |
| heavy metals | Risk-based | test | test | test | Conformity to standards | Verified/NDA |
| authenticity | Species·Origin | importance | Parent Lot | Core from powder | tracking | Verified/NDA |
| Drying history | — | essential | — | Powder Parent Inheritance | tracking | Verified |
| Juicing history | — | — | essential | Juice powder inheritance | tracking | NDA |
| Fermentation history | — | — | This product is required | succession | tracking | NDA |
| Filtration and sterilization | — | — | essential | succession | tracking | NDA |
| Concentration history | — | — | — | Concentrate is essential. | tracking | NDA |
| Grinding history | — | — | — | Fruit powder is essential. | tracking | NDA |
| packaging | Fresh | essential | essential | essential | essential | Verified |
| Expiration date | By product | By product | By product | By product | essential | Verified |
| Shipment | essential | essential | essential | essential | essential | Verified |
| Returns | record | record | record | record | record | NDA |
| Claim | record | record | record | record | record | NDA |
| Repurchase | Buyer Connection | Buyer Connection | Buyer Connection | Buyer Connection | Buyer Connection | NDA |
The 2021 MFDS announcement confirms cases where inspection orders for metallic foreign matter applied to manufacturers of powder and pill products have been terminated or lifted. Therefore, Metallic Foreign Matter should be preserved as a Historical Risk Field for Noni powder, while the status of current inspection orders should be checked against the latest MFDS announcement at the time of the RFQ. ( Ministry of Food and Drug Safety )
Lot Master Required Field
Lot ID · Item/Product Type · Scientific Name · Edible Part (Fruit) · Country of Origin/Region/Cultivation Area · Producer · Seed/Seedling Lot · Planting Date · Harvest Date · Fruit Maturity · Weight/Size/Specifications/Grade · Color/Damage/Spoilage/Foreign Matter Check · Pest/Disease/Pesticide Use Records · Reports on Pesticide Residues, Microorganisms, Heavy Metals, Metallic Foreign Matter · Ripening History · Raw Material Lot · History of Washing, Crushing, Juicing, Fermentation, Filtration, Sterilization, Concentration, Drying, Grinding · Product Specifications such as pH, Soluble Solids, etc. · Packaging Date · Best Before Date · Shipper · Returns/Claims · Repurchase
Customers | Purchase criteria | Cooperation opportunities |
| imported food companies | Species·Origin·Product Form·COA | Global RFQ |
| Fruit processing company | Fresh/Dried Fruit · Maturity | Processing |
| Drying and powder companies | Moisture, microorganisms, and foreign matter | Fruit Powder |
| Juice manufacturer | Juice, Puree, Concentrate | Beverage |
| Fermented food manufacturers | Suitable for raw materials, fruits, and fermentation processes | Fermented Product |
| Beverage OEM | Juice/Concentrate·Flavor | OEM |
| General food manufacturers | Powder · Concentrate | Ingredient |
| General health foods | Raw Material Specifications and Labeling | Food Ingredient |
| Cafe and beverage companies | Juice & Blend | B2B |
| HMR and food companies | Powder/Extract | Application |
| Online/Distribution | Juice, Powder, Finished Product | Retail |
| PB | Juice·Fermented·Blend | Private Label |
| Export and re-export companies | Origin·HS·Destination Country Regulations | Trade |
| Research Institute | Maturity, Fermentation, Quality, Safety | R&D |
step | Key variables | Operational judgment |
| production site | Country·Region·Farm | Origin |
| harvest | Maturity · Season | Fruit Quality |
| ripening | Time and status | Processing |
| dry | Moisture and quality | Dried Ingredient |
| Juicing | Yield method | Juice |
| fermentation | Process · Batch | Fermented Product |
| concentration | Solids and drainage | Concentrate |
| powder | Parent Fruit/Juice | Powder |
| export | HS·Origin·Certificate | Trade |
| International shipping | Temperature, humidity, and packaging | Quality |
| Korean imports | HS · Food Inspection | Compliance |
| Domestic processing | Subdivision · Blending · OEM | Product |
| delivery | Buyer Spec | RFQ |
| Repurchase | Quality, Price, Performance | Supplier Score |
Trade Dataset
item | v1.0 processing |
| Fresh Noni Fruit HS | Future verification of the Korea Customs Service's current HS-K |
| Dried Noni Fruit HS | Separate verification by product type |
| Noni Fruit Powder HS | Korea Customs Service detailed classification verification |
| Noni Juice HS | Verification of fruit juice by composition and concentration |
| Fermented Non-Fermented Product HS | Verification by actual composition and process |
| Noni Puree HS | Separate product classification verification |
| Noni Concentrate HS | Verification by solid content and composition |
| Noni Juice Powder HS | Separate verification of powder form |
| Noni Extract HS | Extract classification must be confirmed separately. |
| Korea's import volume | Input after official verification of raw data |
| Korean import value | Input after official verification of raw data |
| Major countries of origin | Input after verification of raw data by country by the Korea Customs Service |
| Customs clearance unit price | Calculation only within the same HS, product type, and unit |
| FTA | Verification by Country, HS, and Criteria of Origin |
| Quarantine | Fresh Fruit, Seed, and Processed Products - Check Separately |
| EU Novel Food | Confirmation by form, such as Juice, Puree/Concentrate, Juice Powder, Leaves, etc. |
Products and processes | Key conditions | RFQ conversion |
| Fresh Noni Fruit | Species·Origin·Maturity | Processor RFQ |
| Ripened Fruit | Maturation status and spoilage control | Juice/Fermentation |
| Washed Fruit | Cleaning and microorganisms | Processor |
| Noni Pulp | Crushing · Seed/Skin Care | Puree/Juice |
| Noni Puree | Solids and microorganisms | Beverage/Food |
| Noni Juice | pH, solids, sterilization | Beverage |
| Fermented Noni Juice | Fermentation process · Microorganisms · Sensory | Fermented Food |
| Noni Concentrate | Concentrated waste/solids | B2B Ingredient |
| Dried Noni Fruit | Moisture, color, microorganisms | Powder |
| Dried Slice | Thickness and moisture | Ingredient |
| Fruit Powder | Particle size, microorganisms, metallic foreign matter | Food Manufacturer |
| Juice Powder | Juice Parent Batch Carrier | Beverage Premix |
| Noni Extract | Raw material part, solvent, concentration | B2B after regulatory verification |
| Beverage Blend | Noni Ratio·Formula | OEM/PB |
| Fermented Concentrate | Fermentation and Concentration Genealogy | Premium B2B |
| Seed Fraction | Processing by-products | Separate verification of food and non-food utilization |
| Skin/Pomace | Juice extraction by-products | Separate verification of potential for food, feed, and compost |
| Fermentation Residue | Processing residue | Review of waste, compost, etc. |
According to official EU Novel Food data, noni fruit puree and concentrate have a history of being approved as separate ingredients; therefore, puree and concentrate are not regulated solely based on differences in juice concentration. ( Food Safety )
PRP — Product Research Profile
PRP | Key research questions |
| Fresh Fruit PRP | Which fruit of which maturity stage and origin is suitable for which processing? |
| Dried Fruit PRP | How drying method and moisture affect shelf life and powder processing |
| Fruit Powder PRP | Are the Parent Fruit Lot, particle size, microorganisms, foreign matter, and authenticity suitable? |
| Juice PRP | How maturity, extraction, filtration, and pasteurization relate to Juice Spec |
| Fermentation PRP | How do raw materials, fermentation time, and microbial management affect batch quality? |
| Concentrate PRP | Are the Juice/Puree Parent Lot, concentration conditions, and solid content clearly identified? |
| Juice Powder PRP | Do the raw material juice batch, drying method, and carrier match the Buyer Spec? |
| Export PRP | Does it meet the destination country's Novel Food, food ingredient, quarantine, and labeling regulations? |
first of all | Execution item | Performance indicators |
| 1 | Species·Origin·Farm·Harvest Date·Fruit Lot required values | Essential Field Completion Rate |
| 2 | Separation of Fresh·Dried·Powder·Juice·Fermented·Concentrate Products | Product identification rate |
| 3 | Linking weather, flowering, fruit set, ripening, and harvest data | Farm–Lot Connection Rate |
| 4 | Video AI screening for fruit color, maturity, damage, and decay | Grade Accuracy |
| 5 | Harvest→Ripening Historical Data Conversion | Maturity Traceability |
| 6 | Fruit → Juice Yield Data Conversion | Juice Yield |
| 7 | Fruit → Dried/Powder Yield Data Conversion | Drying Yield |
| 8 | Batch data conversion of fermentation pH, time, and microorganisms | Fermentation Consistency |
| 9 | Microorganisms, pesticide residues, heavy metals, and foreign substances COA connection | Safety Coverage |
| 10 | Powder Parent Lot Traceback | Genealogy completion rate |
| 11 | Harvest and production forecast | Yield Forecast |
| 12 | Juice/Concentrate Processing Yield Prediction | Process Yield Error |
| 13 | Fermentation quality prediction | Batch Variation |
| 14 | Product–Buyer AI Match | RFQ → Sample Conversion Rate |
| 15 | Import price, inventory, and supply and demand forecast | Forecast error |
| 16 | Buyer Ratings & Repurchase Link | Repeat Order Rate |
Problem group | Problem Definition | Required data |
| Mixed Species | Confused with other Morinda spp. | Scientific Name |
| Plant Part Mixed | Fruit, Leaf, and Root have been integrated into 'Noni'. | Plant Part |
| Origin unknown | Farm traceability severed in powder and juice | Origin |
| Maturity deviation | Variation in fruit aroma, processing yield, and quality | Maturity |
| Post-harvest decay | Loss of high-moisture fruit | Harvest–Process Time |
| Climate Risk | Fluctuations in tropical production areas | Climate |
| pests | Impact of raw material quality and pesticide residues | Pest/Spray |
| pesticide residues | International Procurement Safety | COA |
| microorganism | Aging, Fermentation, and Juice Safety | Microbiology |
| Fermentation deviation | Lot differences depending on time, microorganisms, and temperature | Fermentation |
| Drying deviation | Differences in moisture, microorganisms, and color | Drying |
| metallic foreign matter | Past MFDS management history of powders and pills | Metallic Matter |
| Powder authenticity | Difficult to identify Species/Origin based on appearance alone | Genealogy |
| Whole Fruit–Juice Powder Confusion | Different Parent Material | Product Master |
| Concentration ratio unknown | B2B price and quality comparison difficult | Concentration |
| Juice Blend | Whether other fruit juices or sugars are included | Formula |
| Confusion between general foods and functional claims | Extending research results to product efficacy | Regulatory Status |
| EU Novel Food Form Differences | Conditions vary for Fruit/Leaf/Juice, etc. | EU Regulation |
| HS classification error | Different classifications for fruits, powders, juices, and extracts | HS Mapping |
| Buyer Spec Discrepancy | Differences in demand for beverages, powders, and fermented products | RFQ Spec |
| Exchange Rate and Logistics Risk | Fluctuations in overseas raw material procurement costs | Trade/FX |
| Processing yield deviation | Fruit→Juice/Powder Cost Impact | Yield |
| Repurchase not reflected | Delivery performance is not reflected in supplier selection | Buyer Evaluation |
RFQ Type | Public Registration | Verify/NDA |
| Noni Seed/Seedling Supply | Species·Origin | Producer, Quantity, Unit Price |
| Fresh Fruit Sales | Origin · Maturity · Expected Harvest | Farm · Quantity · Price |
| Fresh Fruit Purchase | Grade · Processing Purpose | Target Quantity/Unit Price |
| Regular Fruit Supply | Region and Harvest Season | Monthly volume and contract price |
| contract farming | Species · Processing Purpose | Farm · Area · Purchase Conditions |
| Dried Fruit | Origin · Moisture · Standard Specifications | Lot · COA · Unit Price |
| Dried Slice | Thickness and moisture | MOQ · Price |
| Fruit Powder | Grain Size · Origin | Parent Lot · COA · Price |
| Noni Juice | Juice Type · Origin | pH · Solids · COA |
| Puree | Fruit Source · Standard Specifications | Solid content and price |
| Fermented Juice | Fermentation Type · Origin | Fermentation Process · COA · Unit Price |
| Concentrate | Types of concentrated products | Concentration ratio, solid content, price |
| Juice Powder | Product Type | Parent Juice·Carrier·COA |
| Extract | Fruit/Other Part · Use | Food Permissible Solvents Concentrations |
| Beverage ingredients | Juice/Concentrate | Formula · Actual Usage |
| OEM·PB | Juice · Fermented Liquid · Blend | MOQ · Formula · Contract |
| Imports and exports | Product · Origin · Destination Country | HS · Quarantine · Price |
| Technology demonstration | Maturity, Fermentation, AI Selection | raw data |
| Research cooperation | Quality, Microorganisms, Fermentation, Storage | IP · Exam materials |
① Need Products & Materials
Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.
Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching
Register
② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)
Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.
Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching
Register
③ We are looking for domestic and international buyers. (Need Buyers)
Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.
Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching
Register
Contact : mail@markethub.org
Version | Main contents | situation |
| v1.0 | Registration of basic structure for Plant Identity · Fruit-centered Product · Fresh/Dried/Powder · Juice · Puree · Fermented · Concentrate · RFQ | complete |
| v1.1 | Verification of official raw data on Korean food ingredients, production statistics, HS codes, import origins, and major producing countries | expected |
| v2.0 | Segmentation of Quality, Processing, and PRP by Fresh Fruit, Dried Fruit, Powder, Juice, Fermented Juice, Puree, and Concentrate | expected |
| v3.0 | Combination of Overseas Farm/Producer–Exporter–Korean Import/Fermentation/Beverage Processing Company–Food/PB Buyer Verified Container | expected |









