0. Executive Summary
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Judgment axis

Key judgment

Item IdentityThe representative plant entity of Noni is Morinda citrifolia L. of the Rubiaceae family, and it is an accepted species in Kew's current taxonomy. ( Plants of the World Online )
Key roleIt is a tropical specialty food ingredient processed from fruit into Fresh, Dried, Powder, Juice, Puree, Concentrate, and Fermented Products.
Harvesting principleFruit maturity, color, damage, harvest date, and processing purpose are managed as required Lot values. Specific maturity values ​​for each quality are entered after official technical data or Verified Pilot verification.
Product separationIt is separated into Fresh Fruit → Ripened Fruit → Dried Fruit → Powder or Pulp/Juice → Fermented Juice/Puree → Concentrate/Powder → Finished Product.
Separation of similar itemsOther Morinda species are separate Plant Entities. Noni leaves, fruits, and roots are also managed as separate Product/Regulatory Entities by Plant Part.
Domestic statisticsThe latest government-approved statistics on the commercial cultivation area and production volume of Noni in South Korea are not finalized in this v1.0 version and will be entered later after verification of official raw data.
Reference to international regulationsThe EU has managed the noni fruit juice, fruit puree/concentrate, fruit juice powder, and leaves of *M. citrifolia* under the Novel Food system, respectively. ( EUR-Lex )
Domestic safety management historyThe MFDS has a history of issuing inspection orders for metallic foreign substances in powder and pill products, and these orders were lifted for some items after the order period expired in 2021. You must check the latest announcements at the time of transaction to confirm whether this is currently applicable. ( Ministry of Food and Drug Safety )
Supply and demand riskThe key factors are dependence on tropical production sites, variations in maturation and fermentation, microorganisms, metallic foreign matter, pesticide residues and heavy metals, powder authenticity, disruption of origin and lot, processing yield, exchange rates, and international logistics.
Operating PrinciplesConnect Species–Origin–Farm–Fruit Maturity–Harvest Lot–Juice/Powder/Fermentation Batch–COA–Buyer RFQ.
Final goalIt involves maintaining the Parent Lot for products ranging from fresh fruit to powder, juice, fermented, and concentrated goods, and connecting it with the Buyer's recurring procurement data.

Cases where Noni and Morinda citrifolia L. are treated as edible fruit commodities are also confirmed in official Codex documents regarding food and feed classification . This serves as the international basis for setting the main product of MarketHub No. 181 to be fruit-centric. ( FAOHome )

1. Plant Identity & Product Master

Basic fields

detail

Korean nameNoni
English nameNoni / Indian Mulberry
Representative scientific nameMorinda citrifolia L.
classificationRubiaceae → Morinda → M. citrifolia
Edible partsNo. 181 The key is the fruit
Separate management areaLeaves, roots, bark, seeds, etc., must be separated from the fruit product, and their permissibility as domestic food ingredients must be verified separately.
Major harvesting stagesThe stage suitable for processing purposes among unripe, transitional, and mature fruits
Basic product formFresh Fruit·Dried Fruit·Powder·Pulp·Juice·Puree·Concentrate·Fermented Product
Basic processing stageHarvesting → Sorting → Washing → Aging/Crushing → Juicing · Fermentation · Filtration → Concentration · Drying
Basic useGeneral food, juice, beverage, powder, mixed food, food ingredients
Similarity PrincipleSeparation of Botanical Identity from other Morinda spp.

Kew describes M. citrifolia as a shrub or tree native to regions extending from tropical and subtropical Asia to northern Australia, and also records its food use. ( Plants of the World Online )

Product Master

Product

Product stage

Key Management Standards

Noni Seed Lotbreeding materialsSpecies·Seed Source·Lot
Noni Seedling LotSeedling cultivationSeed Lot · Age · Health
Noni Farm LotproductionFarm · Planting Date · Growth · Harvest Purpose
Immature Noni FruitImmatureMaturity, color, size
Mature Noni FruitHarvested raw materialsMaturity, Appearance, Harvest Date, Weight
Ripened Noni Fruitripening ingredientsRipening time, temperature, appearance, and softening
Washed Noni FruitPreprocessingWashing water, hygiene, foreign matter
Noni PulpCrushing and pulpSeed/Skin Processing · Batch
Noni PureeHomogeneous productSolids, Microorganisms, Raw Material Lot
Noni JuiceJuiced productsJuicing method, filtration, sterilization
Fermented Noni Juicefermented productsRaw Material Lot, Fermentation Time, Temperature, and Microorganism Management
Fermented Noni ConcentrateFermentation and ConcentrationFermentation Batch · Concentration Conditions
Noni ConcentrateConcentrated raw materialsConcentration/Drainage · Solids · Batch
Dried Noni Fruitdried raw materialsDrying method, moisture, color, foreign matter
Noni SliceCut and dried productsThickness and dryness
Noni Fruit PowderpowderParent Lot · Particle Size · Microorganisms · Metallic Foreign Matter
Noni Juice PowderJuice powderJuice Batch · Drying Method · Carrier Status
Noni ExtractExtracted productsFruit Part · Solvent · Concentration · Batch
Noni Beverage BaseBeverage ingredientsBuyer Specs such as Juice/Concentrate Ratio and Brix
Noni Blendmixed productsNoni content · Other fruit juices · Sugars · Formula
OEM·PB Non-Productfinished productIngredient Content · Food Type · MOQ · Contract
2. Product Classification & Use Segmentation

Classification criteria

Subdivision type

Management principles

Plant classificationMorinda citrifoliaSeparation of other Morinda spp.
Edible partsFruit / Leaf etc.Independent Products by Plant Part
Harvesting stageImmature·Turning·Mature/RipeThe actual definition is Pilot standardization
Cultivation methodTropical open fields, facilities, etc.Management by Farm
originCountry → Region → FarmTraceability
Distribution methodsFresh·DriedSeparate Product ID
Processing formPulp·Pure·Juice·Powder·ConcentrateIndependent Product
Fermentation statusNon-fermented / FermentedProcess Batch Separation
powder formWhole Fruit Powder/Juice PowderSeparation of Parent Material
Final useBeverages, Powders, Blends, IngredientsBuyer Application
Transaction typeBulk · Regular Supply · OEM · PB · Import · ExportRFQ
Types of regulationAgricultural Products · General Processed Foods · Novel Food by CountryRegulatory Entity
3. Production, Harvest & Post-harvest

Kew describes M. citrifolia as a shrub/tree that grows primarily in wet tropical biomes. Productivity in domestic test or greenhouse cultivation is not assumed to be identical to the native production environment and is managed using a separate Pilot Dataset. ( Plants of the World Online )

step

Essential Dataset

Management purpose

Cultivation planSpecies · Farm · Target Product · BuyerProduction Design
Seeds and seedlingsSeed Source · Seedling LotPlant Identity
formulaDate, Block, PlantingField Traceability
Growth managementTree height, crown, flowering, fruit setProduction forecast
soilSaturn · pH · Drainage · Organic matterCultivation Management
risingTemperature, rainfall, humidity, and solar radiationSupply Risk
WateringSuwon, period, amountgrowth
disputeMaterials, Timing, and QuantityProduction and Safety
pestsOccurrence, Control, and PesticidesQuality · Pesticide Residues
Flowering and fruit settingTiming and fruit setHarvest Forecast
Excessive negligenceSize, color, and soundnessHarvest forecasting
Harvest judgmentMaturity, Color, Processing PurposeProduct Branch
harvestDate, Section, WeightFruit Lot
Origin sortingDamage, decay, foreign matterRaw Grade
transitTime, temperature, containerQuality preservation
purifyingWashing water and hygieneFood Safety
ripeningTime, Temperature, and RipenessJuice/Fermentation
CrushingFacilities and timePulp
JuicingYield/MethodJuice Lot
Natural/Controlled FermentationTime, temperature, microorganismsFermented Lot
percolationFilter specJuice Quality
sterilizationMethod, Time, TemperatureSafety
concentrationSolids and Concentrated DrainageConcentrate
cuttingthicknessDried Slice
dryMethod, time, moistureDried Fruit
smashParticle Size, Equipment, and Foreign Matter ManagementPowder
extractionSolvent, Time, ConcentrationExtract
packagingWeight · Material · Lotshipment
saveTemperature and periodShelf-life
shipmentBuyer · Quantity · Datetransaction
4. Quality Specification & Lot Management

Quality items

Fresh Fruit

Dried Fruit

Juice/Fermented Juice

Powder/Concentrate

finished product

Public rating

SpeciesessentialsuccessionsuccessionsuccessiontrackingPublic/Verified
Plant PartFruitFruitFruitFruit/JuiceRaw material inheritancePublic
originessentialessentialsuccessionsuccessionmarkPublic/Verified
FarmessentialsuccessionsuccessionsuccessiontrackingVerified
LotessentialessentialessentialessentialessentialVerified/NDA
Harvest dayessentialsuccessionsuccessionsuccessiontrackingVerified
MaturitycoreRaw material inheritancecoreRaw material inheritancetrackingVerified
appearanceDiscoloration, damage, and decayColor and drynessLiquid color/precipitationBy productQCMember
weightessentialBatchBatchBatchfinished productNDA
sizeNegligence standardsParticle size/solidsBy productMember
corruptioncoreRaw material inspectionRaw material historyRaw material inheritanceQCVerified
alien substancecheckcoreFiltration managementcorecoreVerified
metallic foreign matterPre-grinding managementPowder coreBy productVerified/NDA
moistureFreshcorePowder CoreBy productVerified
pHKey Process IndicatorsConcentrateBy productVerified/NDA
Soluble solidsNegligence assessment possibleJuice SpecConcentrate SpecBy productVerified/NDA
microorganismIf necessarycorecorecoreConformity to standardsVerified/NDA
fermentation microorganismsFermented products are essential.Fermentation origin poemtrackingNDA
pesticide residuesProduction historytestRaw material inheritancetestConformity to standardsVerified/NDA
heavy metalsRisk-basedtesttesttestConformity to standardsVerified/NDA
authenticitySpecies·OriginimportanceParent LotCore from powdertrackingVerified/NDA
Drying historyessentialPowder Parent InheritancetrackingVerified
Juicing historyessentialJuice powder inheritancetrackingNDA
Fermentation historyThis product is requiredsuccessiontrackingNDA
Filtration and sterilizationessentialsuccessiontrackingNDA
Concentration historyConcentrate is essential.trackingNDA
Grinding historyFruit powder is essential.trackingNDA
packagingFreshessentialessentialessentialessentialVerified
Expiration dateBy productBy productBy productBy productessentialVerified
ShipmentessentialessentialessentialessentialessentialVerified
ReturnsrecordrecordrecordrecordrecordNDA
ClaimrecordrecordrecordrecordrecordNDA
RepurchaseBuyer ConnectionBuyer ConnectionBuyer ConnectionBuyer ConnectionBuyer ConnectionNDA

The 2021 MFDS announcement confirms cases where inspection orders for metallic foreign matter applied to manufacturers of powder and pill products have been terminated or lifted. Therefore, Metallic Foreign Matter should be preserved as a Historical Risk Field for Noni powder, while the status of current inspection orders should be checked against the latest MFDS announcement at the time of the RFQ. ( Ministry of Food and Drug Safety )


Lot Master Required Field

Lot ID · Item/Product Type · Scientific Name · Edible Part (Fruit) · Country of Origin/Region/Cultivation Area · Producer · Seed/Seedling Lot · Planting Date · Harvest Date · Fruit Maturity · Weight/Size/Specifications/Grade · Color/Damage/Spoilage/Foreign Matter Check · Pest/Disease/Pesticide Use Records · Reports on Pesticide Residues, Microorganisms, Heavy Metals, Metallic Foreign Matter · Ripening History · Raw Material Lot · History of Washing, Crushing, Juicing, Fermentation, Filtration, Sterilization, Concentration, Drying, Grinding · Product Specifications such as pH, Soluble Solids, etc. · Packaging Date · Best Before Date · Shipper · Returns/Claims · Repurchase

5. Korea Market & Demand Structure

Customers

Purchase criteria

Cooperation opportunities

imported food companiesSpecies·Origin·Product Form·COAGlobal RFQ
Fruit processing companyFresh/Dried Fruit · MaturityProcessing
Drying and powder companiesMoisture, microorganisms, and foreign matterFruit Powder
Juice manufacturerJuice, Puree, ConcentrateBeverage
Fermented food manufacturersSuitable for raw materials, fruits, and fermentation processesFermented Product
Beverage OEMJuice/Concentrate·FlavorOEM
General food manufacturersPowder · ConcentrateIngredient
General health foodsRaw Material Specifications and LabelingFood Ingredient
Cafe and beverage companiesJuice & BlendB2B
HMR and food companiesPowder/ExtractApplication
Online/DistributionJuice, Powder, Finished ProductRetail
PBJuice·Fermented·BlendPrivate Label
Export and re-export companiesOrigin·HS·Destination Country RegulationsTrade
Research InstituteMaturity, Fermentation, Quality, SafetyR&D
6. Trade & Supply-chain Intelligence

step

Key variables

Operational judgment

production siteCountry·Region·FarmOrigin
harvestMaturity · SeasonFruit Quality
ripeningTime and statusProcessing
dryMoisture and qualityDried Ingredient
JuicingYield methodJuice
fermentationProcess · BatchFermented Product
concentrationSolids and drainageConcentrate
powderParent Fruit/JuicePowder
exportHS·Origin·CertificateTrade
International shippingTemperature, humidity, and packagingQuality
Korean importsHS · Food InspectionCompliance
Domestic processingSubdivision · Blending · OEMProduct
deliveryBuyer SpecRFQ
RepurchaseQuality, Price, PerformanceSupplier Score

Trade Dataset

item

v1.0 processing

Fresh Noni Fruit HSFuture verification of the Korea Customs Service's current HS-K
Dried Noni Fruit HSSeparate verification by product type
Noni Fruit Powder HSKorea Customs Service detailed classification verification
Noni Juice HSVerification of fruit juice by composition and concentration
Fermented Non-Fermented Product HSVerification by actual composition and process
Noni Puree HSSeparate product classification verification
Noni Concentrate HSVerification by solid content and composition
Noni Juice Powder HSSeparate verification of powder form
Noni Extract HSExtract classification must be confirmed separately.
Korea's import volumeInput after official verification of raw data
Korean import valueInput after official verification of raw data
Major countries of originInput after verification of raw data by country by the Korea Customs Service
Customs clearance unit priceCalculation only within the same HS, product type, and unit
FTAVerification by Country, HS, and Criteria of Origin
QuarantineFresh Fruit, Seed, and Processed Products - Check Separately
EU Novel FoodConfirmation by form, such as Juice, Puree/Concentrate, Juice Powder, Leaves, etc.
7. Processing, By-products & PRP Intelligence

Products and processes

Key conditions

RFQ conversion

Fresh Noni FruitSpecies·Origin·MaturityProcessor RFQ
Ripened FruitMaturation status and spoilage controlJuice/Fermentation
Washed FruitCleaning and microorganismsProcessor
Noni PulpCrushing · Seed/Skin CarePuree/Juice
Noni PureeSolids and microorganismsBeverage/Food
Noni JuicepH, solids, sterilizationBeverage
Fermented Noni JuiceFermentation process · Microorganisms · SensoryFermented Food
Noni ConcentrateConcentrated waste/solidsB2B Ingredient
Dried Noni FruitMoisture, color, microorganismsPowder
Dried SliceThickness and moistureIngredient
Fruit PowderParticle size, microorganisms, metallic foreign matterFood Manufacturer
Juice PowderJuice Parent Batch CarrierBeverage Premix
Noni ExtractRaw material part, solvent, concentrationB2B after regulatory verification
Beverage BlendNoni Ratio·FormulaOEM/PB
Fermented ConcentrateFermentation and Concentration GenealogyPremium B2B
Seed FractionProcessing by-productsSeparate verification of food and non-food utilization
Skin/PomaceJuice extraction by-productsSeparate verification of potential for food, feed, and compost
Fermentation ResidueProcessing residueReview of waste, compost, etc.

According to official EU Novel Food data, noni fruit puree and concentrate have a history of being approved as separate ingredients; therefore, puree and concentrate are not regulated solely based on differences in juice concentration. ( Food Safety )

PRP — Product Research Profile

PRP

Key research questions

Fresh Fruit PRPWhich fruit of which maturity stage and origin is suitable for which processing?
Dried Fruit PRPHow drying method and moisture affect shelf life and powder processing
Fruit Powder PRPAre the Parent Fruit Lot, particle size, microorganisms, foreign matter, and authenticity suitable?
Juice PRPHow maturity, extraction, filtration, and pasteurization relate to Juice Spec
Fermentation PRPHow do raw materials, fermentation time, and microbial management affect batch quality?
Concentrate PRPAre the Juice/Puree Parent Lot, concentration conditions, and solid content clearly identified?
Juice Powder PRPDo the raw material juice batch, drying method, and carrier match the Buyer Spec?
Export PRPDoes it meet the destination country's Novel Food, food ingredient, quarantine, and labeling regulations?
8. AX Transformation

first of all

Execution item

Performance indicators

1Species·Origin·Farm·Harvest Date·Fruit Lot required valuesEssential Field Completion Rate
2Separation of Fresh·Dried·Powder·Juice·Fermented·Concentrate ProductsProduct identification rate
3Linking weather, flowering, fruit set, ripening, and harvest dataFarm–Lot Connection Rate
4Video AI screening for fruit color, maturity, damage, and decayGrade Accuracy
5Harvest→Ripening Historical Data ConversionMaturity Traceability
6Fruit → Juice Yield Data ConversionJuice Yield
7Fruit → Dried/Powder Yield Data ConversionDrying Yield
8Batch data conversion of fermentation pH, time, and microorganismsFermentation Consistency
9Microorganisms, pesticide residues, heavy metals, and foreign substances COA connectionSafety Coverage
10Powder Parent Lot TracebackGenealogy completion rate
11Harvest and production forecastYield Forecast
12Juice/Concentrate Processing Yield PredictionProcess Yield Error
13Fermentation quality predictionBatch Variation
14Product–Buyer AI MatchRFQ → Sample Conversion Rate
15Import price, inventory, and supply and demand forecastForecast error
16Buyer Ratings & Repurchase LinkRepeat Order Rate
9. Industry Problem Bank

Problem group

Problem Definition

Required data

Mixed SpeciesConfused with other Morinda spp.Scientific Name
Plant Part MixedFruit, Leaf, and Root have been integrated into 'Noni'.Plant Part
Origin unknownFarm traceability severed in powder and juiceOrigin
Maturity deviationVariation in fruit aroma, processing yield, and qualityMaturity
Post-harvest decayLoss of high-moisture fruitHarvest–Process Time
Climate RiskFluctuations in tropical production areasClimate
pestsImpact of raw material quality and pesticide residuesPest/Spray
pesticide residuesInternational Procurement SafetyCOA
microorganismAging, Fermentation, and Juice SafetyMicrobiology
Fermentation deviationLot differences depending on time, microorganisms, and temperatureFermentation
Drying deviationDifferences in moisture, microorganisms, and colorDrying
metallic foreign matterPast MFDS management history of powders and pillsMetallic Matter
Powder authenticityDifficult to identify Species/Origin based on appearance aloneGenealogy
Whole Fruit–Juice Powder ConfusionDifferent Parent MaterialProduct Master
Concentration ratio unknownB2B price and quality comparison difficultConcentration
Juice BlendWhether other fruit juices or sugars are includedFormula
Confusion between general foods and functional claimsExtending research results to product efficacyRegulatory Status
EU Novel Food Form DifferencesConditions vary for Fruit/Leaf/Juice, etc.EU Regulation
HS classification errorDifferent classifications for fruits, powders, juices, and extractsHS Mapping
Buyer Spec DiscrepancyDifferences in demand for beverages, powders, and fermented productsRFQ Spec
Exchange Rate and Logistics RiskFluctuations in overseas raw material procurement costsTrade/FX
Processing yield deviationFruit→Juice/Powder Cost ImpactYield
Repurchase not reflectedDelivery performance is not reflected in supplier selectionBuyer Evaluation
10. Farmer RFQ & Collaboration Model

RFQ Type

Public Registration

Verify/NDA

Noni Seed/Seedling SupplySpecies·OriginProducer, Quantity, Unit Price
Fresh Fruit SalesOrigin · Maturity · Expected HarvestFarm · Quantity · Price
Fresh Fruit PurchaseGrade · Processing PurposeTarget Quantity/Unit Price
Regular Fruit SupplyRegion and Harvest SeasonMonthly volume and contract price
contract farmingSpecies · Processing PurposeFarm · Area · Purchase Conditions
Dried FruitOrigin · Moisture · Standard SpecificationsLot · COA · Unit Price
Dried SliceThickness and moistureMOQ · Price
Fruit PowderGrain Size · OriginParent Lot · COA · Price
Noni JuiceJuice Type · OriginpH · Solids · COA
PureeFruit Source · Standard SpecificationsSolid content and price
Fermented JuiceFermentation Type · OriginFermentation Process · COA · Unit Price
ConcentrateTypes of concentrated productsConcentration ratio, solid content, price
Juice PowderProduct TypeParent Juice·Carrier·COA
ExtractFruit/Other Part · UseFood Permissible Solvents Concentrations
Beverage ingredientsJuice/ConcentrateFormula · Actual Usage
OEM·PBJuice · Fermented Liquid · BlendMOQ · Formula · Contract
Imports and exportsProduct · Origin · Destination CountryHS · Quarantine · Price
Technology demonstrationMaturity, Fermentation, AI Selectionraw data
Research cooperationQuality, Microorganisms, Fermentation, StorageIP · Exam materials
11. RFQ Request First

① Need Products & Materials

Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.

Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching

Register


② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)

Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.

Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching

Register


③ We are looking for domestic and international buyers. (Need Buyers)

Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.

Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching

Register

 

Contact : mail@markethub.org

Version History

Version

Main contents

situation

v1.0Registration of basic structure for Plant Identity · Fruit-centered Product · Fresh/Dried/Powder · Juice · Puree · Fermented · Concentrate · RFQcomplete
v1.1Verification of official raw data on Korean food ingredients, production statistics, HS codes, import origins, and major producing countriesexpected
v2.0Segmentation of Quality, Processing, and PRP by Fresh Fruit, Dried Fruit, Powder, Juice, Fermented Juice, Puree, and Concentrateexpected
v3.0Combination of Overseas Farm/Producer–Exporter–Korean Import/Fermentation/Beverage Processing Company–Food/PB Buyer Verified Containerexpected