I. Market Overview
- Of the 26 million cars in the country, more than 8 million require tire and battery replacement annually.
- In a structure centered on visits to repair shops and dealerships, the non-face-to-face on-site repair market (mobile service) is growing rapidly.
- The market size in 2025 is expected to be approximately KRW 700 billion (+18% YoY) ,
with premium and emergency on-site maintenance (tires/batteries/wipers/engine oil) accounting for 40%. - Consumer needs: Immediate delivery (arrival within 3 hours) + transparent pricing + trusted, certified technicians .
Ⅱ. Customer segments and demand structure
Customer segment | Key Features | Core needs |
|---|---|---|
| General private car owners | Use during commuting and weekends | Fast emergency response and price transparency |
| Corporation/Fleet Operator | Lease/rental car/corporate vehicle | Preventive maintenance/regular inspection contract type |
| Electric vehicle owners | Battery and tire expertise required | Support for EV-specific equipment and modules |
| Insurance companies and car clubs | Customer Retention Services | Emergency dispatch contract type |
| local governments and public institutions | Public vehicle management | Unit price contracts and safety standards are required. |
Ⅲ. Supply Chain and Partner Structure
division | Key Partners | role |
|---|---|---|
| Parts supply | Hankook Tire, Kumho, Delco, Bosch | OEM supply of tires and batteries |
| platform | BU-R-GO·Logistics·Car Pick | Reservation, dispatch, and payment automation |
| Insurance/Affiliate Companies | KB Insurance and Lotte Rent-a-Car | Emergency dispatch/maintenance contract |
| Maintenance technician/franchisee | National Business Trip Network | On-site replacement and safety inspection |
| AI/IT Partner | AI Dispatch·IoT TireScan | Route optimization and tire wear prediction |
Ⅳ. Service configuration and operation process
Service stage | Key Contents | characteristic |
|---|---|---|
| ① Reservation reception | Customer app, phone, and insurance API | Automatic location and vehicle type recognition |
| ② Dispatch/Dispatch | AI-based shortest-distance article assignment | Real-time ETA (estimated arrival) display |
| ③ On-site replacement | Tires, batteries, wipers, engine oil | Module replacement/photo record |
| ④ Payment/Guarantee | Mobile payment/electronic warranty | Automatic recording of price and part number |
| ⑤ Feedback/Review | Customer satisfaction and return rate analysis | Article incentives by grade |
V. Franchise Revenue Model Structure
Subject | Main revenue | Average Return (%) | note |
|---|---|---|---|
| Headquarters (HQ) | Brand usage, system, and parts supply margin | 15~20 | Supply Chain Management |
| Affiliate store (business trip base) | Service sales (tires and batteries) | 25~35 | Equipment and vehicle ownership |
| Business trip reporter (partner) | Operation and construction fees | 65~80 | Performance-based pay system |
| B2B contracts (insurance/corporation) | Regular maintenance and bulk discounts | Based on contract price |
Ⅵ. Core equipment and technologies
item | detail | singularity |
|---|---|---|
| Mobile Tire Changer | Vehicle-mounted replacement equipment | SUV/EV tire support |
| Battery Jump/Replacement Module | High-power inverter/voltage measurement | 12V/48V compatible |
| Electric vehicle-specific connector set | Tesla, Ioniq, and EV6 compatibility | Insulation and overcurrent protection |
| IoT TireScan | Wear and air pressure analysis | AI inspection data |
| AI Dispatch Engine | Dispatch based on distance, driver skill, and parts inventory | Efficiency↑, Wait↓ |
VII. Operating Performance and Investment Indicators
item | Number (average) | note |
|---|---|---|
| Initial investment cost | ₩130 million to ₩200 million | Includes equipment vehicles and parts inventory |
| Average monthly sales | ₩50 million to ₩85 million | Based on 10 to 20 cases per day |
| Net profit margin | 25~32% | Increase when insurance contract is applied concurrently |
| Payback period | 16~22 months | Stable structure |
| Customer retention rate | 65% or more | Regular maintenance subscriptions on the rise |
Ⅷ. ESG, Safety, and Quality Management
area | checkpoint |
|---|---|
| E(Environment) | Mandatory recycling of waste tires and batteries, carbon emissions monitoring |
| S(Society) | Safety training, expanding the number of female engineers (10%) |
| G (Governance) | Disclosure of maintenance history and issuance of QR warranty certificate |
| Q(Quality) | All parts photo and serial registration, quality claim response system |
Ⅸ. Market Trends and Competitive Landscape
division | movement |
|---|---|
| 1. Expand online reservations | Rapid increase in Naver reservation and insurance company API integrations |
| 2. Increase in B2B corporate contracts | Expansion of contract-based on-site maintenance services for rental companies, logistics companies, and local governments |
| 3. Electric vehicle-only service | Training of specialists in insulation equipment and battery diagnosis |
| 4. Strengthening insurance company partnerships | Conversion from emergency dispatch type to regular maintenance type |
| 5. The emergence of subscription models | Popular model with 4-month replacement inspections + seasonal parts (wiper/filter) replacement included |
Ⅹ. Future Growth Forecast ('25-'27)
characteristic | Δ(prediction) | analysis |
|---|---|---|
| Mobile maintenance market growth rate | +18%/year | Increase in EVs and changes in consumption patterns |
| B2B contract proportion | +15%p | Expansion of leasing and rental companies |
| Services for electric vehicles | +28%/year | Rapid increase in demand for insulation technology |
| Parts margin stabilization rate | +5~7%p | HQ group purchasing effect |
| Customer return rate | +0.25↑ | Impact of introducing subscription and quality assurance systems |
Ⅺ. Risk and Response Strategies
risk | influence | react |
|---|---|---|
| Shortage of technical personnel | Service delay | HQ technical training + certification level system |
| Safety accidents and electric shock risks | Declining trust | Mandatory installation of insulation equipment and insurance linkage |
| Parts inventory burden | Decreased liquidity | HQ group purchasing + real-time inventory management |
| Seasonality (winter cold wave) | Surge in battery demand | Applying AI to seasonal demand forecasting |
| Intensifying price competition | Declining profitability | Focus on the premium segment |
Ⅻ. Conclusion and Implications
1️⃣ Key Success Factors
→ Speed (within 3 hours) + Safety (insurance and insulation equipment) + Reliability (QR warranty system).
2️⃣ Revenue Model Scalability
→ Evolving to a four-tier structure of "on-site maintenance + regular inspection subscription + EV specialization + B2B contracts."
3️⃣ Competitive Edge
→ Support for electric vehicle modules, AI-powered dispatching, and mobile payment-integrated services.
4️⃣ Franchise Expansion Strategy
→ 15-20% profit advantage over independent operators through head office group purchasing, AI-powered reservations, and B2B contract signing.
One-line summary:
The mobile tire and battery replacement franchise is a “mobility service with AI dispatch, insurance, and ESG-based maintenance network,”
and its growth axes for the next three years are EV expansion + subscription-based maintenance + B2B corporate contracts .
