The pig's feet and bossam restaurant industry is a key industry in the domestic late-night food delivery category, with a market size projected to reach approximately KRW 2.4 trillion (+3.8% YoY) in 2025 .
The proportion of franchise stores is approximately 68% of the total, the number of affiliated brands is approximately 280 according to the Fair Trade Commission , and the number of stores is approximately 8,400 .
Even though it is a mature market, a rebranding competition is underway with the shift to ‘convenience food, delivery, and miniaturization.’
Brand concentration: The top 10 brands (e.g., Bonga, Jokbal Myeongga, Wonhalmeoni, Jangchungdong Wangjokbal, etc.) account for approximately 43% of the market share.
division | Main items | characteristic |
|---|---|---|
| raw materials | Pig's feet, bossam raw meat (pig's feet, pork belly, front leg), sauce, seasoning, kimchi, and vegetables for ssam | High proportion of meat prices and logistics (60-65% of cost) |
| equipment and devices | Pressure cooker, meat maker, cutter | Expansion of small electric equipment |
| Packaging and Logistics | Sealed containers, delivery containers, refrigerated/vacuum packed | Accelerating the replacement of eco-friendly PP and paper materials |
| IT/Operating Systems | POS, smart order, inventory management | Delivery app data linkage |
| distribution | Meat specialty B2B wholesale + franchise joint logistics | Regional refrigerated delivery networks are crucial. |
field | Major Suppliers/Partners | movement |
|---|---|---|
| Meat and food ingredients | Harim, Farm Story, Seoul Food Ingredients, Hi Food | Activation of direct supply and group purchasing of raw meat |
| sauces and seasonings | Cheongjeongwon, Sempio, CJ Foodservice | Expansion of PB and OEM |
| packaging materials | Samyoung EP, Nature Pack, Hanil Pack | Increase in the proportion of ESG packaging products (PLA and paper) |
| IT system | The Born System, Posbank | POS-Delivery-Settlement Integration |
| distribution | Hanjin, CJ Freshway, and local meat wholesalers | Refrigerated and frozen mixed logistics |
Trend | detail |
|---|---|
| Delivery stickiness | Delivery app channel share is 83%, and nighttime sales account for 60%. |
| Focus on cost-effectiveness | Demand for small and medium-sized franchises is increasing, surpassing large brands. |
| Consumption by 1~2 people | Expansion of small packages, half-meals, and half-menus |
| Transforming the image of healthy food | Growth of premium product lines such as low-salt, low-fat, and herbal pig's feet |
| Review Influence | Review responses and photo quality can affect sales fluctuations by up to 30%. |
AI demand forecasting : 42% adoption rate of automated cooking and inventory forecasting system based on day of the week, weather, and nighttime order patterns.
Unmanned payment POS : Expansion of nighttime self-payment and pickup zones → 20% reduction in labor costs.
Smart Packaging : Dual-use containers for heat and cold storage + expanded use of ESG materials.
Joint Logistics Platform : An attempt to establish a logistics collaboration agreement between franchise headquarters.
item | average figure | note |
|---|---|---|
| Initial startup costs | 100 million to 160 million won | Interior and equipment account for 65% |
| Average sales | 38 to 55 million won per month | Location and delivery channel have a significant impact |
| Net profit margin | 18 ~ 22% | Raw meat price and delivery cost variables |
| Payback period | 22 to 28 months | High profitability of night-time stores |
Packaging plastic → paper conversion speed ↑ (industry average 38%).
More and more brands are adopting waste-reducing vacuum packaging and refillable packaging.
Strengthening transparency in raw meat procurement (activating the supply chain traceability system).
15 brands participating in the franchise headquarters ESG disclosure pilot project.
Risk factors | influence | react |
|---|---|---|
| Rising raw meat prices | Declining profitability | Long-term contracts/joint purchases |
| Delivery fee | Decrease in operating profit margin | Pickup/Membership Conversion |
| Brand saturation | New entrant risk | Conversion to local brands and convenience food brands |
| Rising labor costs | Burden of night work expenses | Introduction of unmanned and convenient cooking |
| Quality and hygiene | CS/Review Risk | Regular HACCP inspection and training |
characteristic | Δ(increase/decrease rate) | analysis |
|---|---|---|
| demand | +4.7% | Demand for late-night snacks and convenience foods continues |
| Raw meat unit price | +3.2% | Reflecting the rise in exchange rates and grain prices |
| Unmanned store adoption rate | +17% | Expansion of night-time stores |
| ESG packaging conversion rate | +25% | Rising policy and consumer awareness |
1️⃣ Domestic Market Direction – High reliance on delivery, but profitability can be maintained through miniaturization and automation.
2️⃣ Headquarters Strategy – Joint procurement and logistics of raw meat, along with enhanced rebate transparency, are essential.
3️⃣ Supplier Opportunities – Eco-friendly packaging, low-salt seasoning lines, and easy-to-cook packaging are promising.
4️⃣ Policy/ESG – Linkage with local government eco-friendly restaurant support programs (e.g., packaging material replacement subsidies) is essential.
One-line summary:
The pig's feet and bossam franchise market is being reorganized into "miniaturization in a mature market + ESG transition + unmanned late-night snack model," and
supply chain efficiency and packaging and logistics innovation are the keys to competitiveness over the next two years.
