As of the fourth quarter of 2025, the Korean coffee shop market was worth approximately KRW 9.2 trillion (+6.3% YoY) , continuing its steady growth.
There are approximately 25,400 franchises, representing 31% of all restaurant franchises. The top 10 brands hold a 61% market share. Supply chain efficiency and ESG certification
are key drivers of brand competition, rather than menu quality. Unmanned, small, and refillable stores are driving market growth, with 58% adopting AI-based inventory, ordering, and settlement systems.
This industry is shifting its focus from “brand competition” to “data and operations competition.”
The coffee shop industry's supply chain consists of five main pillars: food ingredients, equipment, packaging, IT, and logistics.
Headquarters manages supply quality and logistics costs, while suppliers are strengthening standardization and eco-friendly certification.
division | Main items | characteristic |
|---|---|---|
| raw materials | coffee beans, syrup, milk, sauce | Increasing demand for domestic coffee beans and local brewing |
| equipment and devices | Espresso machine, ice maker, refrigerator | Expansion of IoT and rental equipment |
| Packaging and consumables | Cups, lids, sleeves, napkins | 65% PLA/paper material ratio |
| IT/Operating Systems | POS, ERP, Smart Order | Unmanned payment and AI ordering integration |
| Logistics and Distribution | Transport of refrigerated and room temperature food ingredients | Promoting group purchasing and delivery efficiency |
The key axis connecting transactions between the franchise headquarters and franchisees is a specialized B2B supplier.
division | Major suppliers | characteristic |
|---|---|---|
| Food and beverage raw materials | Samwon F&B, Maeil Dairies, Dongseo Foods | Stable supply chain, consistent quality |
| equipment and devices | La Marzocco, Jura Korea, Breville | Smart Diagnosis, Rental-type Expansion |
| Packaging | Samyoung EP, Ribbon Pack, Nature Pack | Expanding ESG Certification |
| IT/Operating Systems | Posbank, The Born System | POS-ERP integrated |
| Logistics and Distribution | CJ Freshway, Hanjin Logistics | Establishment of a nationwide refrigeration system |
The supply chain is increasingly evolving into a data-linked contract, real-time settlement, and AI order prediction structure .
Consumer behavior is changing rapidly.
| Trend | detail |
|---|---|
| Consumption patterns | Takeout 54%, in-store 34%, delivery 12% |
| Main consumer groups | Focused on women in their 20s and 30s, with a growing number of seniors |
| Preferred keywords | Local brewing, eco-friendly cups, quiet space, subscription |
| purchasing patterns | 67% of consumption is driven by SNS reviews. |
| Brand value | ESG and regional coexistence brand preference rises (73%) |
The coffee shop industry has entered a phase of operational efficiency based on AI+IoT .
field | Key technologies | effect |
|---|---|---|
| AI order prediction | Inventory calculation based on temperature, day of the week, and event | Food waste rate down 18% |
| Smart POS | Sales, settlement, and revenue integration | Operating expenses down 15% |
| IoT Management | Real-time diagnosis of machines and water purifiers | Failure rate down 40% |
| ESG monitoring | Refill cups and real-time waste volume recording | Authentication can be automated |
The average investment per franchise is 120 to 180 million won , and the average recovery period is 24 months .
item | average figure | analyze |
|---|---|---|
| Initial costs | 90 million to 180 million won | Interior and equipment account for 65% |
| Monthly sales | 35 to 60 million won | Large differences by location and brand |
| Net profit margin | 15~23% | Risks related to coffee beans and labor costs exist. |
| Payback period | 24 months | Unmanned stores can shorten the time to market by 18 months. |
division | current situation | black eye |
|---|---|---|
| eco-friendly materials | PLA·Paper cup usage rate | 65% |
| Reusable cup recovery rate | National average | 48% |
| Waste reduction | Sleeve removal and label unification | 32 brands |
| Carbon Reduction Agreement | Local government and cafe cooperation | More than 110 cases |
ESG is moving beyond a simple campaign and becoming an indicator of brand reputation and franchisee evaluation .
Risk factors | influence | Response direction |
|---|---|---|
| Rising coffee bean prices | Deteriorating profitability | Diversification of local coffee beans and direct imports |
| Rising labor costs | Increased operating costs | The spread of unmanned payment and AI ordering |
| Delivery fee burden | Platform dependency | Building your own O2O |
| Brand saturation | Difficulties in new entry | Regional specialization and retail collaboration |
item | Δ(increase/decrease rate) | Forecast Summary |
|---|---|---|
| demand | +6.8% | Growth centered on local and small cafes |
| coffee bean price | +4.2% | The impact on international coffee futures continues. |
| Unmanned payment adoption rate | +18.7% | Rapid increase in demand for labor cost reduction |
| ESG certified brand | +27% | Expanding policy-linked brands |
| ΔTrustIndex | +0.11 | Trend of improving transaction reliability |
Brand competitiveness is shifting from menus to data and ESG operational capabilities .
Data linkage between headquarters, suppliers, and franchisees is the core of the BizHub ecosystem.
The proliferation of unmanned and AI-based stores will completely change the labor cost structure.
The BizHub platform
can improve transaction efficiency in the coffee shop industry by more than 30% by integrating the trust index and predictive indicators (ΔDemand·ΔPrice) between the three parties .
Summary sentence
The franchise coffee shop market in 2025 is evolving into a three-stage transaction network ecosystem centered on the three elements of data, AI, and ESG
, and BizHub functions as a trust-based B2B intelligence platform between brands, suppliers, and franchisees at its center.
